Trademark & Brand Protection Policy

1. Ownership of Intellectual Property

All intellectual property associated with John Wah, including but not limited to brand names, logos, wordmarks, product names, designs, packaging, website content, and boxer short designs, are the exclusive property of John Wah unless otherwise stated.

This includes:

  • The John Wah name and wordmark

  • All logo designs and variations

  • Boxer short designs, cuts, patterns, and construction concepts

  • Branding elements including typography, colour palettes, and visual identity

  • Website content, imagery, and product descriptions

These assets are protected under applicable UK and international intellectual property, trademark, and copyright laws.

2. Trademark Usage

The John Wah trademarks may not be used, copied, reproduced, modified, or distributed without prior written consent.

This applies to:

  • Commercial use

  • Advertising or promotional materials

  • Social media, marketplaces, or resale platforms

  • Product manufacturing or imitation designs

Unauthorised use that may cause confusion, misrepresentation, or brand dilution is strictly prohibited.

3. Product & Design Protection

John Wah boxer shorts are the result of original design and development. Any attempt to:

  • Replicate the design, fit, or functional elements

  • Produce similar products intended to mimic John Wah designs

  • Reverse-engineer or copy construction details

may constitute infringement and will be treated as such.

We actively monitor for counterfeit or imitation products and reserve the right to take legal action where necessary.

4. Brand Representation

John Wah branding must not be:

  • Altered, distorted, or recoloured

  • Used in a misleading, defamatory, or unlawful context

  • Associated with content that damages brand reputation or integrity

All approved uses must align with John Wah brand guidelines and values.

5. Enforcement & Legal Action

John Wah reserves the right to:

  • Request immediate removal of unauthorised use

  • Issue cease-and-desist notices

  • Pursue legal remedies, including damages, injunctions, or other relief

Failure to comply with brand protection requests may result in further legal action.

6. Reporting Infringement

If you believe John Wah intellectual property is being misused or infringed, please contact us with relevant details so the matter can be reviewed promptly.

7. Policy Updates

This policy may be updated at any time to reflect changes in law, business operations, or brand strategy. Continued use of John Wah materials constitutes acceptance of the current version of this policy.